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Building a Personalized Content Engine into an Existing Marketing Framework

There’s a unique kind of friction that surfaces when you try to graft something modern and agile onto a system that’s been humming along just fine—or at least fine enough. For many marketing teams, that’s the experience of integrating content personalization tools into an established stack. These platforms promise dynamic engagement, better targeting, and sharper user insights, but none of that happens by magic. What makes the difference isn’t the flash of the tool itself—it’s the rigor of the plan behind